Why GA - Gericó Associates

If you are thinking of working with us, we make it easy for you. Here are 10 reasons to choose Gericó Associates:

INTERNATIONAL
Our clients in Spain, Europe, Central America, the Caribbean, South America and North America allow us to have international and specialized contacts and unrivalled experience in the market.

SPECIALIZED
At Gericó Associates we work exclusively with the legal sector. This specialization allows us to offer tailored solutions from a deep understanding of the needs of the sector’s businesses and to have the appropriate contacts for the successful development of any related project.

STRATEGY AND IMPLEMENTATION WITH OUR OWN TEAM

We were the first to do it and many have since copied the idea and even the message. However, you can copy ideas, not brains. Our consultants have the know-how gained by working at our firm in the past 10 years, which we have also reflected in our internal protocols. This allows us not only to design strategies tailored to each client, but also, our internal team allows us to carry out the implementation with the maximum quality guarantees.

LOCAL PARTNERS
Knowing the local reality of the markets where our clients compete is key and that is why we have local partners for delivering our services and being on our clients’ side, always with the know-how and quality stamp of Gericó Associates.

EXPERIENCE
The combined experience of our professionals, our training, methodology and internal protocols allow us to offer tried and tested solutions, without improvising. Experience, without a doubt, counts.

QUALITY COMMITMENT
Our internal protocols and the different levels of supervision allow us to offer, according to our clients, “a very professional service”, with “constant and close support” and “a quality that is difficult to find in the market”, “going beyond what is made explicit in the contract to exceed our expectations ”. In short: we take the shortcut to a job well done.

STRATEGIC PARTNERS
We do not consider ourselves mere advisors, but we believe that our role is to become true business partners, achieving objectives thanks to our disciplines. We get involved in the business of our clients to drive them to new heights, always seeking client satisfaction, return, and opening new doors for the business generation of those who come to us.

INTEGRATION
We are integrated into the structure of the firms we work with, either coordinating with the international department of the mother brand, with the different marketing departments, the Partner/s or with the professional designated as responsible. Depending on the contracted services, we report weekly and update the KPIs agreed with our clients on a monthly basis, which allows us to effectively monitor the objectives set, which we also present visually to facilitate their monthly comparison.

CLIENTS
We have worked with 3 of the 10 largest firms worldwide by number of lawyers, but also with firms in the middle market and with sole practitioners or small boutiques. But we have also worked – and we work – with litigation funds, software companies and LegalTech, publishers, international networks, LPO companies (Legal Process Outsourcing), NewLaw, associations, marketplaces, agencies, solicitors, consultants and auditing firms.

CONTACTS
At Gericó Associates we believe that we live in the age of connections. For this reason, we identify win-win synergies between our clients and contacts and promote their development. Our history of almost a decade in the legal sector at national and international level has allowed us to develop an extensive network of contacts through which to develop all kinds of initiatives in many fields.

PDCA Methodology: Plan – Do – Check – Act

At Gericó Associates we base ourselves on our PDCA methodology, made up of a virtuous circle of feedback for the best progress. It is made up of 4 phases:

Plan: Strategic planning and business aligned tactic.
Do: Implementation of actions. We do not dwell in the theory.
Check: We leave the KPI´s to monitor and analyze the aptitude of the strategy and adopted tactics.
Act: Based on the conclusions of phase 3, we take the appropriate measures and rectify the relevant planning to assure the permanent development of the strategy and the adopted tactics.

Headquarters

Paseo de la Castellana, 123
3º C Derecha 28046, Madrid
t.: +34 917 377 457
e.: info@gericoassociates.com

LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.