These are new times. The legal sector has lived at a global level, like Richard Susskind predicted, more changes in the last 10 years than in the whole century. And that’s not counting what´s about to come in the era of artificial intelligence, blockchain, 5G or Big Data. This `industrial revolution´ of the legal profession, propelled by technology, is an unstoppable phenomenon that has transported firms in the sector to competing heights never seen before.


For us, at Gericó Associates #NewTimes is the overview of a philosophy, not a mere slogan. In the end, the species with the largest capacity to adapt are those that survive – not necessarily the strongest – and we do not believe that the reality is a fixed picture, but it is in constant change. A more intense change, deep and disruptive than ever. Whoever leads their firm without considering current facts and the market, has their days numbered.


Hence, to respond to these new times, there is only one response: new firms. We offer our experience and our analytic, specialized and flexible look to navigate these 

turbulent times and offer the best solutions to our clients in our different areas of expertise. The thing is, we have a clear advantage. Our permanent contact with the best practices and the different, more modern business models of firms at a national and international level and our bet for technology and continuous training, allow us to stay updated and review our processes, technologies and strategies. Thus, we are left with what really works, separating the wheat from the chaff and concentrating on the solutions that actually provide value.


But not just that: we further play with an advantage as we ourselves are pioneers and part of the ceaseless movement. Among others, we have been successful promoters of the I Legal Marketing and Communications International Congress in Latin America (celebrated in 2016), a pioneering event in the region which was attended by highly-regarded law firms of the size of Baker McKenzie, Estudio Rubio, Miranda & Amado, Rebaza Alcázar, Hernández Ugarelly, Estudio Caro, C/M/S Grau or Torres & Torres Lara, as well as other recognized law firms from Chile, Colombia, Ecuador and Honduras.