• The firm
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    • #NewTimes
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  • ESP
  • The firm
    • About us
    • Why GA
    • #NewTimes
    • Management
    • Join us
  • Markets
    • Spain
    • Latin America
    • International
  • Areas
    • Columna Uno
      • Legal Marketing and Strategy
      • Mergers
      • Legal Communication and Reputation Management
      • Innovative Business Development
    • Columna Dos
      • Innovation & LegalTech
      • International Directories
      • Legal employer branding
      • Training
  • Solutions
  • Our clients
  • In action
    • Latin American legal forums
    • Knowledge leadership
    • Videos
  • Legal Marcom
  • Let´s chat
  • ESP

These are new times. The legal sector has lived at a global level, like Richard Susskind predicted, more changes in the last 10 years than in the whole century. And that’s not counting what´s about to come in the era of artificial intelligence, blockchain, 5G or Big Data. This `industrial revolution´ of the legal profession, propelled by technology, is an unstoppable phenomenon that has transported firms in the sector to competing heights never seen before.


For us, at Gericó Associates #NewTimes is the overview of a philosophy, not a mere slogan. In the end, the species with the largest capacity to adapt are those that survive – not necessarily the strongest – and we do not believe that the reality is a fixed picture, but it is in constant change. A more intense change, deep and disruptive than ever. Whoever leads their firm without considering current facts and the market, has their days numbered.


Hence, to respond to these new times, there is only one response: new firms. We offer our experience and our analytic, specialized and flexible look to navigate these 

turbulent times and offer the best solutions to our clients in our different areas of expertise. The thing is, we have a clear advantage. Our permanent contact with the best practices and the different, more modern business models of firms at a national and international level and our bet for technology and continuous training, allow us to stay updated and review our processes, technologies and strategies. Thus, we are left with what really works, separating the wheat from the chaff and concentrating on the solutions that actually provide value.


But not just that: we further play with an advantage as we ourselves are pioneers and part of the ceaseless movement. Among others, we have been successful promoters of the I Legal Marketing and Communications International Congress in Latin America (celebrated in 2016), a pioneering event in the region which was attended by highly-regarded law firms of the size of Baker McKenzie, Estudio Rubio, Miranda & Amado, Rebaza Alcázar, Hernández Ugarelly, Estudio Caro, C/M/S Grau or Torres & Torres Lara, as well as other recognized law firms from Chile, Colombia, Ecuador and Honduras.

I Legal Marketing and Communications International Conference in Latin America

I Legal Marketing and Communications International Conference in Latin America
Furthermore, we have organized the first Spanish speaking Legal Marketing and Legal Communications awards. In 2016 Gericó Associates created the Legal Marketing and Communication Awards, known as the Legal Marcom, which in 2018 celebrated their first edition in Latin America and are a spectacular showcase for the best ideas in marketing, communications, business development and innovation in the legal sector.
I Legal Marketing & Communications Awards (#LMCA16)
Ultimately, at Gericó Associates, we are very aware that new times are running and in these new times, one solution is possible: new firms. We carry it in our DNA: new times, new law firms. And you?
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123
3º C Derecha 28046, Madrid
t.: +34 917 377 457
e.: info@gericoassociates.com

Linkedin-in Twitter
Madrid | Barcelona | London | Lima | Bogota | Ciudad de Mexico
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.

Let's chat
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123
3º C Derecha 28046, Madrid
t.: +34 917 377 457
e.: info@gericoassociates.com

Linkedin Twitter
Madrid | Barcelona | London | Lima | Bogotá | Ciudad de México
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new firms.

Let's chat

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