• The firm
    • About us
    • Why GA
    • #NewTimes
    • Team: area leaders
    • Join us
  • Markets
    • Spain
    • Latin America
    • International
  • Areas
    • Legal Marketing and Strategy
    • Mergers
    • Legal Communication and Reputation Management
    • Innovative Business Development
    • Innovation & LegalTech
    • International Directories
    • Legal employer branding
    • Training
  • Solutions
  • Our clients
  • Blog
  • In action
    • Latin American legal forums
    • Knowledge leadership
    • Videos
  • Legal Marcom
  • Let´s chat
  • ESP
  • The firm
    • About us
    • Why GA
    • #NewTimes
    • Team: area leaders
    • Join us
  • Markets
    • Spain
    • Latin America
    • International
  • Areas
    • Columna Uno
      • Legal Marketing and Strategy
      • Mergers
      • Legal Communication and Reputation Management
      • Innovative Business Development
    • Columna Dos
      • Innovation & LegalTech
      • International Directories
      • Legal employer branding
      • Training
  • Solutions
  • Our clients
  • Media
  • Blog
  • In action
    • Latin American legal forums
    • Knowledge leadership
    • Videos
  • Legal Marcom
  • Let´s chat
  • ESP

Mid-size Firm

Mid-size-firm

The mid-size firm faces particular challenges. Usually these firms have grown thanks to an excellent job done in one or two practice areas for which they are known and that are the engine of the firm, also at a billing level. The jump to a full-service firm is not always easy, since it is not enough to make the announcement on the website. This change in positioning must be accompanied by tangible strategies and realities that the market can assume to be true, as well as conveying the necessary trust considering that, after all, a law firm does not really sell technical skill, but trust.

In addition, mid-size firms face other challenges: a certain slowdown in growth in their traditional niche practice as they reach a plateau, increasingly fierce competition that also scratches market shares – including the recent bid by Big 4 for the middle market-, a relentless fight for talent… In short, there are many challenges and to overcome them successfully, at Gericó Associates we provide partners, department and team managers with know-how and orientation to business that allow them to address these challenges, building solid pillars for the future.

Either acting as an external department of the firm or by liberating the marketing department from very specific tasks that require a very precise know-how (for example, international directories) or by providing training or new approaches and ideas to the marketing team or even by liberating them from menial tasks so that they can focus on adding value to their internal client, we are the perfect ally for the consolidation and growth of the mid-size firm, a segment in which we have extensive experience with firms with widely diverse practice(s) of origin and that has allowed us to obtain several endorsements from our clients who see us as a partner for their firm’s growth. 

If you are a mid-size firm, count on us as your ally to achieve your business goals.

Let's chat

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Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com
Linkedin-in Twitter Youtube Instagram
Gerico-associates-MemberOfMirovia
videos
Madrid | Barcelona | London | Lima | Bogotá | C. de México | Santiago
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

 

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.

Let's chat
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com
Linkedin-in Twitter Youtube Instagram
Gerico-associates-MemberOfMirovia
videos
Madrid | Barcelona | London | Lima | Bogotá | Ciudad de México
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new firms.

Let's chat

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