The mid-size firm faces particular challenges. Usually these firms have grown thanks to an excellent job done in one or two practice areas for which they are known and that are the engine of the firm, also at a billing level. The jump to a full-service firm is not always easy, since it is not enough to make the announcement on the website. This change in positioning must be accompanied by tangible strategies and realities that the market can assume to be true, as well as conveying the necessary trust considering that, after all, a law firm does not really sell technical skill, but trust.

In addition, they face other challenges: a certain slowdown in growth in their traditional niche practice as they reach a plateau, increasingly fierce competition that also scratches market shares – including the recent bid by Big 4 for the middle market-, a relentless fight for talent… In short, there are many challenges and to overcome them successfully, at Gericó Associates we provide partners, department and team managers with know-how and orientation to business that allow them to address these challenges, building solid pillars for the future.

Either acting as an external department of the firm or by liberating the marketing department from very specific tasks that require a very precise know-how (for example, international directories) or by providing training or new approaches and ideas to the marketing team or even by liberating them from menial tasks so that they can focus on adding value to their internal client, we are the perfect ally for the consolidation and growth of the mid-size firm, a segment in which we have extensive experience with firms with widely diverse practice(s) of origin and that has allowed us to obtain several endorsements from our clients who see us as a partner for their firm’s growth.