Meet our Management Team

Marc Gericó

Founding & Managing Partner

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Marc Gericó is the Managing Partner and founder of our firm. He is considered one of the most recognised specialists in the field of consulting for law firms, both in Spain and in Latin America. As an international consultant, he has provided services to clients such as Baker McKenzie, CMS, DLA Piper or Squire Patton Boggs, among others and has advised law firms locally in cities such as Miami, Mexico City, Lima, Bogotá, Santo Domingo, Quito and Brussels, among the most prominent. During 2015, he was a Reputation Advisor for the Bankruptcy Administration of Banco Madrid, formed by the Spanish Government and two…

…renowned Spanish law firms. A year later -in 2016-, Gericó Associates began its internationalisation and landing in Latin America, specifically in Bogotá and Lima. That same year, together with his partner Alfonso Everlet and the rest of the Gericó Associates team, they created, organised and promoted the Legal Marcom Awards (Legal Marketing & Communications Awards), the first Spanish-speaking Legal Marketing and Legal Communications Awards. As a columnist, his annual analyzes of mergers between law firms in highly prestigious media such as Cinco Días stand out: “The challenges of transatlantic mergers” (11/04/2019), as well as Expansión: “The era of mergers in law firms” (01/19/2017), “2018: The golden age of mergers between law firms” (12/29/2017), “Law mergers and acquisitions: one year (more) than record numbers” (08/01/2019) and “Mergers between law firms: one more year (and going three) of record figures” (01/20/2020). In addition, he has been member of the Organising Committee of the World Law Congress held at the Royal Theatre last 2019, an event that brought together more than 1,000 jurists from around the world and where the Royal Spanish Family was awarded the prize for Democracy. He is a regular speaker at congresses on trends in the legal industry, Legal Marketing and internationalisation of law firms. He has been a tutor at the Universidad Carlos III de Madrid, as well as co-author of the work “Keys from day to day in a law firm” with Abogacía Española, an institution with which he collaborates.

Alfonso Everlet

Managing Director & Partner

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Alfonso Everlet is the Managing Director and Partner at Gericó Associates. Consultant of Legal Marketing, Legal Communication and Business Development, he is specialized in the field of Communication. Everlet is a law graduate and chartered member of the Madrid Bar Association and part of the Program of Corporate Management and Communication of the prestigious Institute of Business (IE) – third best Business School in Europe according to the Financial Times and the second best Non American Business School according to Bloomberg.

He is a member of Dircom (Association of Communication Directors), is trilingual (English, French and Spanish) and worked for 5 years for the newspaper El Mundo (the second largest in Spain), where he received various awards. From there, he moved on to establish his own communication agency, working for clients of the size of Inditex or Ferrovial. With more than 15 years of experience in the world of communication, he has advised in complex crisis communications cases such as Banco Madrid. He has advised hundreds of firms and businesses in the legal sector throughout his career, including the entry of British firms into Spain or the international expansion of Spanish and Latin American firms. He has been a tutor at the University of Carlos III and taught courses about Legal Communication at ICAM. He has published in media outlets such as Expansion, Cinco Dias, The Economist, LexLatin, Idealex, El Foro Juridico Iberoamericano, LawyerPress and el Jurista, amongst others. His analysis blog on communication in the legal sector was a reference for professionals of Legal Communication in Spain and an example of innovation cited in the most prestigious business schools. Also he has been a pioneering speaker at the International Legal Marketing and Legal Communication Congress of Latin America (celebrated in 2016). Additionally, together with Marc Gericó, he was the organizer of the first Legal marketing and Legal Communication awards in the Spanish speaking world: The Legal Marcom

Juan Martín Fierro

Partner | Colombia

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A graduate in law and political science with a specialism journalism, Juan Martín has more than 20 years of experience as a director, editor, journalist and consultant of strategic communications both in the public and private sector. The ex-director of Ámbito Jurídico has been a contributor to the newspaper Portafolio in legal topics and a professor at the Universidad de los Andes in the course of Communications and Legal Practise.

Wilfredo Murillo

Partner | Peru

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Wilfredo has a law degree and an MBA. He was the Head of Administration at the prestigious Peruvian law firm Miranda & Amado which, according to Chambers & Partner is `a spectacular firm and one of the best in Lima´. Furthermore, it is recognized by legal directories such as Legal 500 (Top Tier), IFLR and World Tax. He has promoted important intiatives in the region such as the Foros Legales Latinoamericanos (Latin American Legal Forums), surveys on the legal market and the first interinstitutional agreement between ESAN (#1 Peruvian Business School) and Gericó Associates, to promote academical events regarding management and Legal Marketing.

David Muro

Partner | España

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David Muro, after creating the marketing, communication and business development department at Ceca Magán Abogados, which he led for eleven years being an active part of one of the most notorious growth processes in the legal sector, developed his own consulting firm for more than four years, providing marketing, communication and business development services for law firms and professional services firms throughout Spain. David is a collaborator of the General Council of Spanish Lawyers, academic director of the marketing, communication and business development course for lawyers at EIS Innovative School and author of the book: “Preparados, listos…¡ya!”.

María Sol Rubio

Partner | Chile

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Maria Sol is a qualified lawyer, graduated from Universidad de Buenos Aires (UBA) and with a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI). She has experience in the legal and publishing sectors, having worked as a lawyer in different law firms and public sector in Argentina, and more recently, as deputy editor in the research team at renowned legal directory Chambers and Partners.

Ignacio Escribano

CFO

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CFO with more than 20 years of extensive experience in financial management, management control and firm integrations. He has more than 11 years of professional experience in the legal sector, promoting from the financial management of Ceca Magán Abogados Abogados the design and implementation of Legaltech tools for the automation of processes, operational and structural improvements.

Tatiana López

Manager | Latin America

tatiana.lopez@gericoassociates.com | vCard

Communications professional and journalist, specialist corporate communications management and Master in corporate social responsibility. Experienced in the design and development of strategic communications and digital marketing plans, crisis and reputation management for companies such as Microsoft, HP, Intel, the U.S. Treasury Department, GSK, Astrazeneca and LG Electronics, among others. Native Spanish speaker, fluent in English.

Valeria Bodden

Manager | Central America

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Born in Honduras, Valeria graduated with a degree in Advertising and Public Relations from the Universidad de Navarra. She has had previous experience at advertising agencies such as McCann, has worked at SEAT in the Awareness and Communication area within the Compliance and Integrity department, and has experience in areas associated with corporate image.

Amairani Fuentes

Manager | México

Amairani Fuentes es abogada por la Universidad Anáhuac, se especializó en Propiedad Intelectual. Fue jefa de emprendimiento en la Fábrica de Talentos Puebla, así como Coordinadora Nacional de la Fundación Talento Visión México. Ha sido reconocida en diferentes paneles nacionales e internacionales por su trayectoria en apoyo al talento emprendedor. Cuenta con diversos cursos asociados a negocios y marketing digital.

David Muro

Partner | España

Licenciado en Administración y Dirección de Empresas, nuestro Head of Business Development y responsable de Consultoría de Gestión fue durante más de 10 años el Responsable de Marketing y Comunicación del reputado despacho del Top 50 del diario Expansión, Ceca Magán Abogados.

Eric Gardner

Of Counsel

De nacionalidad americana y francesa, Eric cuenta con más de 25 años de experiencia en el sector legal. Graduado por The American University in Washington, se unió a CMS Law & Tax ejerciendo como Chief Marketing Officer. Además, fue Director de Asesoría Jurídica de Coca-Cola España y Portugal entre 1998 y 2001.

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Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com

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New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.