Meet our Management Team

Marc Gericó

Founding & Managing Partner

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Marc Gericó is the Managing Partner and founder of our firm. He is considered one of the most recognised specialists in the field of consulting for law firms, both in Spain and in Latin America. As an international consultant, he has provided services to clients such as Baker McKenzie, CMS, DLA Piper or Squire Patton Boggs, among others and has advised law firms locally in cities such as Miami, Mexico City, Lima, Bogotá, Santo Domingo, Quito and Brussels, among the most prominent. During 2015, he was a Reputation Advisor for the Bankruptcy Administration of Banco Madrid, formed by the Spanish Government and two…

A year later -in 2016-, Gericó Associates began its internationalisation and landing in Latin America, specifically in Bogotá and Lima. That same year, Marc and the rest of the Gericó Associates team created, organised and promoted the Legal Marcom Awards (Legal Marketing & Communications Awards), the first Spanish-speaking Legal Marketing and Legal Communications Awards. As a columnist, his annual analyzes of mergers between law firms in highly prestigious media such as Cinco Días stand out: “The challenges of transatlantic mergers” (11/04/2019), as well as Expansión: “The era of mergers in law firms” (01/19/2017), “2018: The golden age of mergers between law firms” (12/29/2017), “Law mergers and acquisitions: one year (more) than record numbers” (08/01/2019) and “Mergers between law firms: one more year (and going three) of record figures” (01/20/2020). In addition, he has been member of the Organising Committee of the World Law Congress held at the Royal Theatre last 2019, an event that brought together more than 1,000 jurists from around the world and where the Royal Spanish Family was awarded the prize for Democracy. He is a regular speaker at congresses on trends in the legal industry, Legal Marketing and internationalisation of law firms. He has been a tutor at the Universidad Carlos III de Madrid, as well as co-author of the work “Keys from day to day in a law firm” with Abogacía Española, an institution with which he collaborates.

Juan Martín Fierro

Partner | Colombia

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A graduate in law and political science with a specialism journalism, Juan Martín has more than 20 years of experience as a director, editor, journalist and consultant of strategic communications both in the public and private sector. The ex-director of Ámbito Jurídico has been a contributor to the newspaper Portafolio in legal topics and a professor at the Universidad de los Andes in the course of Communications and Legal Practise.

Wilfredo Murillo

Partner | Peru

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Wilfredo has a law degree and an MBA. He was the Head of Administration at the prestigious Peruvian law firm Miranda & Amado which, according to Chambers & Partner is `a spectacular firm and one of the best in Lima´. Furthermore, it is recognized by legal directories such as Legal 500 (Top Tier), IFLR and World Tax. He has promoted important intiatives in the region such as the Foros Legales Latinoamericanos (Latin American Legal Forums), surveys on the legal market and the first interinstitutional agreement between ESAN (#1 Peruvian Business School) and Gericó Associates, to promote academical events regarding management and Legal Marketing.

María Sol Rubio

Partner | Chile

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María Sol, in charge of international directories, holds a degree in Law from the University of Buenos Aires (UBA) and training in Marketing from the University of London and in Digital Marketing from the Digital Marketing Institute (Ireland). She has worked for the public sector (Ministry of Agriculture) and the private sector (in firms such as Marval O’Farrell Mairal). Before joining Gericó Associates she worked for 3 years in the London offices of the prestigious international directory Chambers and Partners -before and after its acquisition by Inflexion-, making executive decisions on the classification of firms.

Laura Alonso

Art Manager

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Our head of the Art area, began her career in the creative world as an industrial and product designer to later specialize in brand identity and visual branding, where she has accumulated more than 7 years of experience. Her work in the publishing sector as an art director, and especially her experience in some marketing and web development agencies, has allowed her to develop in a multidisciplinary way and to obtain a global vision of the communication area.

Melissa Becerra

Regional Coordinator | Latin America

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Professional with more than 15 years of experience managing strategic projects related to Marketing and Demand Generation. She has been part of prestigious companies in the retail, education, lighting and technology sectors. Also, during the last 5 years she has specialized in the legal sector, working in the Peruvian firms Bullard Falla Ezcurra +, Estudio Olaechea and the Arbitration Center of the Lima Chamber of Commerce. She holds a degree in Business Administration from Universidad Ricardo Palma and a European Master in Marketing and Commercial Management from Universidad Peruana de Ciencias Aplicadas – UPC, as well as a diploma in Institutional Image and Event Organization from Universidad Jaime Bausate y Meza.

Alejandra Díaz

Business Development

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As a business development expert, Alejandra is highly specialised in commercial work, customer experience and human resources management. Our business development manager in Mexico City has spent part of her professional career in Mexico’s government administrations and in the human resources sector.

Diana Jennen

Communications and Business Development director

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Our Communications and Business Development director for Spain and Latin America has an international profile and is a journalist, jurist and polyglot. Diana Jennen has previously worked as head of media at Cuatrecasas, as a journalist for the news at Spanish television Atresmedia and at the European television Euronews. Graduate in Journalism and Audiovisual Communication from the Carlos III University of Madrid and in Law from the UNED, Diana Jennen has a polyglot and international profile, with professional and academic experience in countries such as Germany, France and the Netherlands and is fluent in five languages.

Tatiana López

Marketing director

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Communications professional and journalist, specialist corporate communications management and Master in corporate social responsibility. Ex Burson-Marsteller, Tatiana has experience in the design and development of strategic communication and marketing plans, crisis and reputation management for companies such as Microsoft, HP, Intel, the U.S. Treasury Department, GSK, Astrazeneca and LG Electronics, among others. Native Spanish speaker, fluent in English.

Nuria Nieto

Social Media

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Journalist with extensive experience in audiovisual production, content generation, design and community management. A graduate in Journalism from the Universidad Rey Juan Carlos, she also has a higher degree in Audiovisual and Entertainment Production and specific training in positioning and web analytics. Nuria has developed part of her professional career in the newsroom of Antena 3 Noticias, communication agencies and public administrations.

Amairani Fuentes

Manager | México

Amairani Fuentes es abogada por la Universidad Anáhuac, se especializó en Propiedad Intelectual. Fue jefa de emprendimiento en la Fábrica de Talentos Puebla, así como Coordinadora Nacional de la Fundación Talento Visión México. Ha sido reconocida en diferentes paneles nacionales e internacionales por su trayectoria en apoyo al talento emprendedor. Cuenta con diversos cursos asociados a negocios y marketing digital.

David Muro

Partner | España

Licenciado en Administración y Dirección de Empresas, nuestro Head of Business Development y responsable de Consultoría de Gestión fue durante más de 10 años el Responsable de Marketing y Comunicación del reputado despacho del Top 50 del diario Expansión, Ceca Magán Abogados.

Eric Gardner

Of Counsel

De nacionalidad americana y francesa, Eric cuenta con más de 25 años de experiencia en el sector legal. Graduado por The American University in Washington, se unió a CMS Law & Tax ejerciendo como Chief Marketing Officer. Además, fue Director de Asesoría Jurídica de Coca-Cola España y Portugal entre 1998 y 2001.

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com

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New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.