Meet our Management Team

Marc Gericó

Founding & Managing Partner

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Marc Gericó is the Managing Partner and founder of our firm. He is considered one of the most recognised specialists in the field of consulting for law firms, both in Spain and in Latin America. As an international consultant, he has provided services to clients such as Baker McKenzie, CMS, DLA Piper or Squire Patton Boggs, among others and has advised law firms locally in cities such as Miami, Mexico City, Lima, Bogotá, Santo Domingo, Quito and Brussels, among the most prominent. During 2015, he was a Reputation Advisor for the Bankruptcy Administration of Banco Madrid, formed by the Spanish Government and two…

A year later -in 2016-, Gericó Associates began its internationalisation and landing in Latin America, specifically in Bogotá and Lima. That same year, Marc and the rest of the Gericó Associates team created, organised and promoted the Legal Marcom Awards (Legal Marketing & Communications Awards), the first Spanish-speaking Legal Marketing and Legal Communications Awards. As a columnist, his annual analyzes of mergers between law firms in highly prestigious media such as Cinco Días stand out: “The challenges of transatlantic mergers” (11/04/2019), as well as Expansión: “The era of mergers in law firms” (01/19/2017), “2018: The golden age of mergers between law firms” (12/29/2017), “Law mergers and acquisitions: one year (more) than record numbers” (08/01/2019) and “Mergers between law firms: one more year (and going three) of record figures” (01/20/2020). In addition, he has been member of the Organising Committee of the World Law Congress held at the Royal Theatre last 2019, an event that brought together more than 1,000 jurists from around the world and where the Royal Spanish Family was awarded the prize for Democracy. He is a regular speaker at congresses on trends in the legal industry, Legal Marketing and internationalisation of law firms. He has been a tutor at the Universidad Carlos III de Madrid, as well as co-author of the work “Keys from day to day in a law firm” with Abogacía Española, an institution with which he collaborates.

Patricio Espinoza

Partner | Legal directories lead

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Lawyer with more than 15 years of experience in both the public and private sectors in Chile. For the last three years he has worked, from London, as a researcher in the prestigious publication Chambers & Partners analyzing the legal market in jurisdictions for both Spain and Latin America. He has postgraduate studies at the Universities of Chile, University College London and London School of Economics and Political Sciences. In addition, he worked as Chief Legislative Officer at the Ministry of Education in Chile where he led the processing of bills of the Ministry of Education between 2014 and 2017.

Juan Martín Fierro

Partner

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A graduate in law and political science with a specialism journalism, Juan Martín has more than 20 years of experience as a director, editor, journalist and consultant of strategic communications both in the public and private sector. The ex-director of Ámbito Jurídico has been a contributor to the newspaper Portafolio in legal topics and a professor at the Universidad de los Andes in the course of Communications and Legal Practise.

Diana Jennen

Partner | Communications and Business Development director

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Communications and Business Development Director with an international profile, Diana Jennen is a journalist, lawyer and polyglot. Member of the New York State Bar Association and the Legal Marketing Association (LMA), Jennen has been head of media at Cuatrecasas and has worked as a journalist for the Spanish television news channel Atresmedia and the European television channel Euronews. With a double degree in Journalism and Communications from Carlos III de Madrid University and a degree in Law from UNED University, Diana Jennen has a polyglot and international profile, with professional and academic experience in countries such as Germany, France and the Netherlands and a command of five languages: Spanish, English, German, French and Dutch.

Wilfredo Murillo

Partner

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Wilfredo has a law degree and an MBA. He was the Head of Administration at the prestigious Peruvian law firm Miranda & Amado which, according to Chambers & Partner is `a spectacular firm and one of the best in Lima´. Furthermore, it is recognized by legal directories such as Legal 500 (Top Tier), IFLR and World Tax. He has promoted important intiatives in the region such as the Foros Legales Latinoamericanos (Latin American Legal Forums), surveys on the legal market and the first interinstitutional agreement between ESAN (#1 Peruvian Business School) and Gericó Associates, to promote academical events regarding management and Legal Marketing.

Andrés Vanegas

Partner

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Andrés has more than 12 years of professional experience in marketing, communications and business development in Europe and Latin America. At Baker McKenzie, he was responsible for business development and marketing for the Advisory practice groups in Latin America. He was head of marketing at Palacios Lleras and of business development for Colombia at ClarkeModet. Andrés holds an MBA from the Universidad de los Andes in Colombia, a Master in Marketing from IED Madrid in Spain, and completed the Babson Build Program at Babson College in the United States.

Claudia Preece

Co-Head of Legal Rankings

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Claudia has years of experience as a researcher and senior analyst for the prestigious international legal ranking Chambers & Partners for Latin America and Europe. Bilingual in Spanish and English, she is an expert in legal research and writing. Based in London (UK), Claudia is a graduate of the University of Bath, England. She has also worked at the Pontificia Universidad Católica del Perú in Lima and studied at the Pontificia Universidad Católica de Chile in Santiago de Chile.

Laura Alonso

Art Manager

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Our head of the Art area, began her career in the creative world as an industrial and product designer to later specialize in brand identity and visual branding, where she has accumulated more than 7 years of experience. Her work in the publishing sector as an art director, and especially her experience in some marketing and web development agencies, has allowed her to develop in a multidisciplinary way and to obtain a global vision of the communication area.

Melissa Becerra

Regional Coordinator

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Professional with more than 15 years of experience managing strategic projects related to Marketing and Demand Generation. She has been part of prestigious companies in the retail, education, lighting and technology sectors. Also, during the last 5 years she has specialized in the legal sector, working in the Peruvian firms Bullard Falla Ezcurra +, Estudio Olaechea and the Arbitration Center of the Lima Chamber of Commerce. She holds a degree in Business Administration from Universidad Ricardo Palma and a European Master in Marketing and Commercial Management from Universidad Peruana de Ciencias Aplicadas – UPC, as well as a diploma in Institutional Image and Event Organization from Universidad Jaime Bausate y Meza.

Irene Casanueva

Communications Manager

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Irene Casanueva has spent most of her professional career as a journalist specialising in legal and court reporting in newspapers and news agencies. She is also familiar with the institutional side after working in the communications offices of public entities. She has a double degree in Law and Journalism from the Universidad Rey Juan Carlos and a Master’s Degree in Criminal Justice from the Universidad Carlos III de Madrid.

Beatriz Meythaler

Legal Directories Manager

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Beatriz Meythaler is a lawyer who graduated from Universidad San Francisco de Quito in 2016. She has experience as In-House Counselor Attorney GSK Ecuador and at Meythaler & Zambrano Abogados, as Deputy Head of the Corporate and Life Science Department. In addition, she has experience as a Director of Legal Marketing, SEO copywriter, client relationship management, and submissions to legal rankings. In 2020 she completed her MBA, with a mention in Innovation and Entrepreneurship, at ESMT Berlin, Germany.

Nuria Nieto

Social Media

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Journalist with extensive experience in audiovisual production, content generation, design and community management. A graduate in Journalism from the Universidad Rey Juan Carlos, she also has a higher degree in Audiovisual and Entertainment Production and specific training in positioning and web analytics. Nuria has developed part of her professional career in the newsroom of Antena 3 Noticias, communication agencies and public administrations.

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com

LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com

LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom