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Estrategias de las firmas legales para mejorar su rentabilidad - Marc Gericó - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio para firmas de abogados
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Law firm strategies to improve profitability

Marc Gericó: “These complex times have helped law firms to establish solid foundations to see themselves as true legal services companies, in search of the desired profitability” These are turbulent times, in general, but large law firms do not seem […]

10 December, 2021

El cambio de paradigma en la comunicación de las firmas legales - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Juan Martín Fierro
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The paradigm shift in law firms communications

Juan Martín Fierro: “Law firms’ communication today is much more open than before: thay inform about gender equality policies, corporate social responsibility, diversity and care for the environment” Why has law firm communication changed, and why do lawyers now have […]

11 November, 2021

edificio de cristal con el logo de Gericó Associates y el logo de Legis Ámbito Jurídico
Media
The validity of lawyer rankings in legal directories

Lawyer rankings give an objective seal of quality and reputation Many law firms work throughout the year to prepare and submit their submissions to international directories on time. But what is the real relevance of the lawyer rankings today? Our […]

27 October, 2021

¿Cómo solucionar algunas problemáticas del sector legal? - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - España - Latam
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How to solve some problems in the legal sector?

Wilfredo Murillo: “The legal sector is one of the industries in which more work remains to be done in relation to its transformation and implementation of innovation and technology” Our partner in Peru, Wilfredo Murillo, who has been leading, for […]

26 October, 2021

Diana Jennen, en Economist & Jurist: "El primer paso siempre es hacer un análisis profundo del negocio y de su entorno" - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Abogados España y Latam - Gericó Associates
Media
Diana Jennen talks about analysis of the business and environment

Diana Jennen: “Being part of Gericó Associates is an exciting challenge” After her recent incorporation as Director of Communication and Business for Spain and Latin America at Gericó Associates, Diana Jennen sees this new stage as a challenge and with […]

16 September, 2021

Cómo aplicar la miopía del marketing a la industria legal - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Gericó Associates
Media
Marc Gericó analyze the resilience of law firms in LexGoApp

The legal sector has experienced a strong change in terms of digitalization and flexibilization Law firms, in recent years, are facing constant changes that require great adaptation. Many of these firms have sought to improve processes, measure and optimize their […]

15 June, 2021

Logo de Cinco Días
International Directories  ·  Media
“Cinco Días” interviews our Head of International Directories María Sol Rubio on the inclusion of ALSPs in the Chambers and Partners rankings.

The Inclusion of ALSPs in the Chambers and Partners It is further proof of the growing slice of the legal market pie being bitten by alternative legal service providers (ALSPs). The British directory Chambers & Partners has created a specific […]

6 June, 2021

legal sector
International Directories  ·  Legal Marketing and Strategy  ·  Media
5 keys that will remain essential within the legal sector in 2021

Over the past year, law firms have had to rethink abruptly in the face of the global crisis generated by the pandemic and have implemented or accelerated decisions they had planned for the medium or long term, such as opening […]

1 June, 2021

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International Directories  ·  Media
5 Common Mistakes in International Directories

Learn how to avoid these mistakes in Legal Directories International directories such as Chambers and Partners and The Legal 500 have become a more than significant part of the marketing work for law firms. Coordinating case selection, referrals, reviews and […]

1 June, 2021

Gericó Associates participa, un año más, en la organización del evento internacional World Law Congress - Gericó Associates - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Abogados LATAM y España
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Gericó Associates participates in the organization of World Law Congress

Marc Gericó: “It brings together personalities of the highest level in the area of law” Cartagena, a port city on the Caribbean coast of Colombia, will become next December the venue of the international event World Law Congress, where Gericó […]

25 May, 2021

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