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What is legal pricing and why are firms making increasing use of it?

Andrés Vanegas: “It is essential that the leaders of our organizations are promoters of an honest commercial mindset that is open to listening to the voice of the customer” Some law firms do not work in the same way as […]

21 September, 2022

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What is legal pricing and why are firms making increasing use of it?

21 September, 2022

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Gericó Associates hires Patricio Espinoza and Claudia Preece, ex Chambers and Partners

Patricio and Claudia have been researchers for Spain and Latin America at Chambers and Partners The marketing, communications and business development consultancy specialising in the legal sector in Spain and Latin America, Gericó Associates, has hired Patricio Espinoza, from the prestigious international legal […]

5 September, 2022

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Marketing trends in law firms to acquire clients this judicial year

Diana Jennen: “The priorities of some of the leading law firms are no longer so much about investing in physical workspaces, but rather about building a closer relationship with clients through flexible and more personalised solutions than ever before”. What […]

29 August, 2022

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Are lawyers public officials when issuing a legal opinion at the request of the State of Peru?

Wilfredo Murillo: “Rarely in Latin America has there been this figure of charging legal services operators with responsibility for their legal opinion. Since it is not normal for us to be recognized as public officials, we should not be held […]

10 August, 2022

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Digital legal service takes off in Peru following the existence of 28 LegalTech

Wilfredo Murillo: “Technology in legal services favours users to a great extent, mainly in the speed of response time for certain procedures” Legal services in Peru have taken a turn in recent years due to the increase in technology. In Peru there […]

18 July, 2022

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Legal Marcom Awards are back: the deadline for applications is now open

The Legal Marcom Awards will be held on 17 November at the National Law Gala. Law firms in Spain and Latin America can submit their applications until 14 October. The National Law Gala, at which the renowned Legal Marcom Awards will […]

5 July, 2022

Sector legal en Chile: María Sol Rubio lo explica en Law.com - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Gericó Associates

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How do the election results in Colombia affect the legal sector?

Andrés Vanegas: “With or without substantive structural changes in Colombia, lawyers will have a lot of work there” Colombia has a new president-elect, Gustavo Petro, who offers a radical change in the economic and political direction of the country. The […]

24 June, 2022

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Marc Gericó: “The XIII Latin American Legal Forum will undoubtedly be one of the events of the year in Ibero-America”

In less than a month, the XIII Latin American Legal Forum, organized by Gericó Associates, will be held in Lima (Peru). In this context, the prestigious Colombian media El Tiempo has interviewed Marc Gericó, our managing partner, to learn more […]

13 June, 2022

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4 recommendations to maintain foreign investment growth in Peru in a context of crisis

Wilfredo Murillo: “In any type of investment, guarantees are key to retain and expand long-term flows” On the occasion of the celebration of the XIII edition of the Latin American Legal Forum, that will be held in Lima (Peru) on […]

9 June, 2022

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