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Mejores despachos corporativos de Latinoamérica según Legal 500 - María Sol Rubio - Gericó Associates - Marketing para abogados - Marketing Jurídico - Comunicación Legal - Desarrollo de Negocio
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International Legal PR and Communications Alliance Mirovia Launches European-wide Class-action Desk

Mirovia, the first international PR and communications network dedicated to the legal sector, today launches a European-wide class-action PR desk to meet the PR and communications needs of clients who are both bringing and defending class action type litigation across […]

29 November, 2022

Edificio de cristal con filtro rojo por delante, más logo de Gericó Associates y logo del medio Cinco Días
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Law firm pricing strategy to cope with rising costs

Marc Gericó advises firms to combine three perspectives to correctly calibrate their pricing strategy Over the last year, there has been a global increase in costs and, as a result, law firms are facing a sharp reduction in their profit margins. […]

24 November, 2022

Edificio de cristal con filtro rojo por delante. También aparecen los logos de Gericó Associates y Revista Industria Legal
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The importance of legal rankings, their role in globalisation and the new challenges for firms, according to Patricio Espinoza

Patricio Espinoza: “A huge difference that I have detected between what is considered a good lawyer in Latin America and Spain is the specific importance given in these regions to academic prestige” Patricio Espinoza, partner and leader of the area […]

23 November, 2022

10 years of Gericó Associates in pictures - Gericó Associates - Legal Marketing and Strategy - Legal Communication - Business Development
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Baker McKenzie, Cuatrecasas, Deloitte Legal, Hogan Lovells, Pérez-Llorca and Uría Menéndez, among the winners of the Legal Marcom 2022 Awards

200 professionals from the legal sector filled the capacity of the Legal Marcom 2022 Gala held at the WiZink Center in Madrid The Legal Marcom Awards are back with great success. Almost four years later, and with a pandemic in […]

18 November, 2022

Edificio de cristal con filtro rojo por delante, más logo de Gericó Associates y logo del medio Cinco Días
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Diana Jennen: “The differences that used to separate law firms from other frims will gradually disappear to the point of practical extinction, in favour of business strategy

Our partner and director of Communication and Business Development, Diana Jennen, writes about the evolution of strategic communication in law firms in Cinco Días The legal sector is evolving faster than ever in recent years thanks to a greater awareness […]

17 November, 2022

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Marc Gericó: “The Legal Marcom Awards create connections between lawyers and big firms”

Marc Gericó, managing partner at Gericó Associates, interviewed by Confilegal on the occasion of the Legal Marcom 2022 Gala In this interview, Marc Gericó explained the basis on which the Gericó Associates team works and the importance and growth of […]

16 November, 2022

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Marc Gericó: “The Legal Marcom Awards are a meeting point and, at the same time, a recognition of the firms and professionals who have made an outstanding contribution to the development of the legal sector”

The Ibero-American media Líder Legal interviews our managing partner, Marc Gericó, in the framework of the Legal Marcom Awards 2022 “The main objective of the Legal Marcom Awards are to be a meeting place for law firms and companies,” explained […]

14 November, 2022

Diana Jennen, en Economist & Jurist: "El primer paso siempre es hacer un análisis profundo del negocio y de su entorno" - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Abogados España y Latam - Gericó Associates
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Mirovia international network meets in Amsterdam

Marc Gericó: “The legal market needs this specialized advice in the fields of Marketing, Communication and Business Development, and Mirovia offers a 360º vision of areas from business strategy to crisis communication and positioning in international rankings” Mirovia‘s team has […]

4 October, 2022

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What is legal pricing and why are firms making increasing use of it?

Andrés Vanegas: “It is essential that the leaders of our organizations are promoters of an honest commercial mindset that is open to listening to the voice of the customer” Some law firms do not work in the same way as […]

21 September, 2022

Plantilla-medios-web-gerico-expansion-marketing-juridico-comunicacion-legal-abogados
Media
What is legal pricing and why are firms making increasing use of it?

Andrés Vanegas: “It is essential that the leaders of our organizations are promoters of an honest commercial mindset that is open to listening to the voice of the customer” Some law firms do not work in the same way as […]

21 September, 2022

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