Media

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El sector legal: nuevo gremio de servicios en la CCL - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Gericó Associates
Media
Legal sector: new service union in the Lima Chamber of Commerce

Wilfredo Murillo: “This is the first time that the legal industry will be seen as an economic sector. Nobody talked about it as an economic sector before, despite the fact that it interacts with all industries”. The number of institutions […]

21 September, 2021

Media
Gericó Associates hires Diana Jennen, from Cuatrecasas, as Communications director for Spain and Latin America

Journalist, jurist and polyglot, Diana Jennen has been, until now, head of media at Cuatrecasas The Marketing, Communication and Business Development consultancy firm specialized in the legal sector in Europe and Latin America, Gericó Associates, has hired journalist and jurist […]

8 September, 2021

legal directories
International Directories  ·  Media
Gericó Associates shares the best tactics for accessing International Legal Directories

Attracted by the analysis and explanation of one of the most opaque areas of legal marketing (international legal directories), the event organized in Madrid’s Torre de Cristal brought together firms such as Andersen Tax & Legal, Auren, Baker McKenzie, Broseta, […]

23 June, 2021

lawyer directories
International Directories  ·  Legal Marketing and Strategy  ·  Media
International lawyer directories: prestige sells, in terms of reputation and image

International lawyer directories The big law firms are very aware of this. You have to be in the international lawyer directories because being listed sells in terms of reputation and image in the market. It is a strategic asset of […]

16 June, 2021

gerico-marketing-juridico-comunicacion-legal-abogados
International Directories  ·  Legal Marketing and Strategy  ·  Media
VII Latin American Legal Forum: special international directories held in Peru

Gericó Associates shares the keys to appear and improve the presence of firms in international directories during the VII Latin American Legal Forum. Antonella Puntriano, Manager of International Directories, during the VII Latin American Legal Forum presentation of her paper […]

16 June, 2021

ALSP
International Directories  ·  Media
“Cinco Días” interviews our Head of International Directories María Sol Rubio on the inclusion of ALSPs in the Chambers and Partners rankings.

The Inclusion of ALSPs in the Chambers and Partners It is further proof of the growing slice of the legal market pie being bitten by alternative legal service providers (ALSPs). The British directory Chambers & Partners has created a specific […]

6 June, 2021

legal sector
International Directories  ·  Legal Marketing and Strategy  ·  Media
What’s in store for the legal sector in 2021? Juan Martín Fierro, our partner in Colombia, answers this question for Ámbito Jurídico.

5 keys that will undoubtedly remain essential within the legal sector in 2021 Over the past year, law firms have had to rethink abruptly in the face of the global crisis generated by the pandemic and have implemented or accelerated […]

1 June, 2021

ALSP
International Directories  ·  Media
5 Common Mistakes in International Directories

5 Common Mistakes in International Directories International directories such as Chambers and Partners and The Legal 500 have become a more than significant part of the marketing work for law firms. Coordinating case selection, referrals, reviews and even translations entails […]

1 June, 2021