Legal Marketing and Strategy

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Edificios de cristal circulares
Blog ENG  ·  Legal Communication and Reputation Management  ·  Legal Marketing and Strategy
5 legal marketing keys to generate business

Recently, the journalist Marcelino Abad published an article in Cinco Días entitled ‘Tell me what law firm you are and I will tell you how to attract clients on the street and on the Internet’, in which our Director of […]

16 March, 2022

spanish law firms
Blog ENG  ·  Legal Communication and Reputation Management  ·  Legal Marketing and Strategy
MIKE NASH (THE LEGAL 500): “Spanish law firms clearly are a match for international law firms”

Gericó Associates had an opportunity to speak with Mike Nash, Chief Editor at The Legal 500, the guide to the world’s leading law firms. In this interview we have addressed several fundamental issues, such as the importance of international directories’ rankings, what […]

27 July, 2021

law firm ranking
Blog ENG  ·  International Directories  ·  Legal Marketing and Strategy
6 tips to improve your firm’s ranking in Chambers and Partners and The Legal 500

When it comes to law firm ranking, the research process carried out by prestigious international directories Chambers and Partners and The Legal 500 around the world consists of market research. In order to carry it out, both directories appoint specialised […]

27 July, 2021

lawyer directories
International Directories  ·  Legal Marketing and Strategy  ·  Media
International lawyer directories: prestige sells, in terms of reputation and image

International lawyer directories The big law firms are very aware of this. You have to be in the international lawyer directories because being listed sells in terms of reputation and image in the market. It is a strategic asset of […]

16 June, 2021

legal sector
International Directories  ·  Legal Marketing and Strategy  ·  Media
What’s in store for the legal sector in 2021? Juan Martín Fierro, our partner in Colombia, answers this question for Ámbito Jurídico.

5 keys that will undoubtedly remain essential within the legal sector in 2021 Over the past year, law firms have had to rethink abruptly in the face of the global crisis generated by the pandemic and have implemented or accelerated […]

1 June, 2021

gerico-marketing-juridico-comunicacion-legal-abogados
International Directories  ·  Legal Marketing and Strategy  ·  Media
VII Latin American Legal Forum: special international directories held in Peru

Gericó Associates shares the keys to appear and improve the presence of firms in international directories during the VII Latin American Legal Forum Antonella Puntriano, Manager of International Directories, during the VII Latin American Legal Forum presentation of her paper […]

12 June, 2019