Blog ENG

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spanish law firms
Blog ENG  ·  Legal Communication and Reputation Management  ·  Legal Marketing and Strategy
MIKE NASH (THE LEGAL 500): “Spanish law firms clearly are a match for international law firms”

Gericó Associates had an opportunity to speak with Mike Nash, Chief Editor at The Legal 500, the guide to the world’s leading law firms. In this interview we have addressed several fundamental issues, such as the importance of international directories’ rankings, what […]

27 July, 2021

law firm ranking
Blog ENG  ·  International Directories  ·  Legal Marketing and Strategy
6 tips to improve your firm’s ranking in Chambers and Partners and The Legal 500

When it comes to law firm ranking, the research process carried out by prestigious international directories Chambers and Partners and The Legal 500 around the world consists of market research. In order to carry it out, both directories appoint specialised […]

27 July, 2021

legal directories
International Directories  ·  Media
Gericó Associates shares the best tactics for accessing International Legal Directories

Attracted by the analysis and explanation of one of the most opaque areas of legal marketing (international legal directories), the event organized in Madrid’s Torre de Cristal brought together firms such as Andersen Tax & Legal, Auren, Baker McKenzie, Broseta, […]

23 June, 2021

lawyer directories
International Directories  ·  Legal Marketing and Strategy  ·  Media
International lawyer directories: prestige sells, in terms of reputation and image

International lawyer directories The big law firms are very aware of this. You have to be in the international lawyer directories because being listed sells in terms of reputation and image in the market. It is a strategic asset of […]

16 June, 2021

gerico-marketing-juridico-comunicacion-legal-abogados
International Directories  ·  Legal Marketing and Strategy  ·  Media
VII Latin American Legal Forum: special international directories held in Peru

Gericó Associates shares the keys to appear and improve the presence of firms in international directories during the VII Latin American Legal Forum. Antonella Puntriano, Manager of International Directories, during the VII Latin American Legal Forum presentation of her paper […]

16 June, 2021

Law Rankings
Blog ENG  ·  International Directories
Why should you get a place in law rankings?

You have probably heard of Chambers and Partners or The Legal 500, especially if you are a lawyer or work with them. Maybe you have relate them to Law Rankings. But do you really know what they are? These companies […]

6 June, 2021

ALSP
International Directories  ·  Media
“Cinco Días” interviews our Head of International Directories María Sol Rubio on the inclusion of ALSPs in the Chambers and Partners rankings.

The Inclusion of ALSPs in the Chambers and Partners It is further proof of the growing slice of the legal market pie being bitten by alternative legal service providers (ALSPs). The British directory Chambers & Partners has created a specific […]

6 June, 2021

legal sector
International Directories  ·  Legal Marketing and Strategy  ·  Media
What’s in store for the legal sector in 2021? Juan Martín Fierro, our partner in Colombia, answers this question for Ámbito Jurídico.

5 keys that will undoubtedly remain essential within the legal sector in 2021 Over the past year, law firms have had to rethink abruptly in the face of the global crisis generated by the pandemic and have implemented or accelerated […]

1 June, 2021

ALSP
International Directories  ·  Media
5 Common Mistakes in International Directories

5 Common Mistakes in International Directories International directories such as Chambers and Partners and The Legal 500 have become a more than significant part of the marketing work for law firms. Coordinating case selection, referrals, reviews and even translations entails […]

1 June, 2021