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10 years of Gericó Associates in pictures - Gericó Associates - Legal Marketing and Strategy - Legal Communication - Business Development
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The five keys to Digital Marketing that you should implement in your law firm

What is Digital Marketing and how can it be applied to a law firm? We tell you about it in this article The development of technology-based strategies to boost brand trust, attract business opportunities, improve Internet positioning and optimize results, […]

10 May, 2022

¿Ya hemos profesionalizado nuestro Marketing y Comunicación como abogados? - Wilfredo Murillo - Gericó Associates - Marketing, Comunicación y Desarrollo de Negocio para abogados - Despacho - Firma Legal - España - Latam
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Carlos Correa, managing partner of Ontier Chile: “Business law needs lawyers who understand the industry, are flexible and help create business opportunities for clients”

Carlos Correa, managing partner of Ontier Chile, has talked to Gericó Associates about the current situation in the legal sector and its trends for this new year. “We have to be flexible, adapting to change as quickly as possible, staying […]

19 April, 2022

¿Qué significa Gericó Associates para sus socios? Responden a su entrevista más personal - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio
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The departure of partners with their own teams to create new firms and the arrival of foreign firms: trends in the Colombian legal market, according to Claudia Barrero (PPU partner)

The effect of the pandemic caused by COVID-19 has generated a new relationship between the legal sector and technology, which has become essential for the proper development of the business. These are the words of Claudia Barrero, partner at Philippi […]

13 April, 2022

Edificios de cristal. Fotografía hecha desde abajo
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“Law, Business and Innovation”, key aspects of the new edition of the Latin American Legal Forum

Gericó Associates is honored to present the thirteenth edition of the Latin American Legal Forum, “Law, Business and Innovation“, which will take place in Lima (Peru) on July 7, 2022. Leaders and specialists from the region will discuss the following […]

6 April, 2022

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados
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A day in the life of… Interview with Mabel Klimt (managing partner at ELZABURU)

Today we get to know Mabel Klimt in more depth It is the turn of Mabel Klimt, managing partner at EZALBURU and one of the women recognized in the Top 100 Women Leaders in Spain in the category of Independent […]

4 April, 2022

Edificios de cristal. Fotografía hecha desde abajo
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5 keys to improve your law firm´s relationship with the media

A law firm sells, fundamentally, confidence. And this confidence must not only be transmitted to potential clients, but also to the media. This is because, in the process of generating trust and certainty, one of the keys is to appear […]

30 March, 2022

Edificios de cristal. Fotografía hecha desde abajo
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What are the trends in the legal sector in Spain and Latin America in 2022?

Finally we share with you the video analysis of the legal sector 2022 At Gericó Associates we have talked to some of the largest firms in Spain and Latin America and asked them about the trends in the legal sector […]

23 March, 2022

New deadlines to apply for Legal 500 - Gericó Associates
Blog ENG  ·  Legal Communication and Reputation Management  ·  Social Responsability
“It is difficult to advocate for real equality if you do not have men and women at the top of your firm. We have to learn to free ourselves from the impostor syndrome”

Diana Zuleta, partner at DLA Piper; Lorena Barrientos, CLO at Algramo; Roberta Gallardo, partner at Arias; María Eugenia Yábar, partner at Estudio Olaechea; and Marlen Estévez, partner at RocaJunyent, discuss at the event ‘The formula for success in equality. How […]

16 March, 2022

Edificios de cristal circulares
Blog ENG  ·  Legal Communication and Reputation Management  ·  Legal Marketing and Strategy
5 legal marketing keys to generate business

Recently, the journalist Marcelino Abad published an article in Cinco Días entitled ‘Tell me what law firm you are and I will tell you how to attract clients on the street and on the Internet’, in which our Director of […]

16 March, 2022

Gericó Associates - Blog - Marketing Jurídico, Comunicación Legal y Desarrollo de Negocio - Jandira Salgado - Abogados
Blog ENG
A day in the life of… Interview with Lourdes Centeno (Coordinating Partner of the Legal Department of EY Abogados)

Today we get to know Lourdes Centeno in more depth Today, we interview Lourdes Centeno Huerta, coordinating partner of the legal area of EY Abogados and head of Corporate Law, Corporate Governance and Capital Markets, who answers our questions in […]

16 February, 2022

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