We are very familiar with the work of the more specialized and smaller law firms. Moreover, we have developed a specific strategic unit to respond to smaller firms that want to grow and do not know how, as well as specialized boutiques facing particular challenges due to their specific condition.

Smaller firms usually respond to two scenarios: either they are boutiques of a high technical level or full-service firms of more or less recent establishment, with a couple of practice areas that fuel the firm but with an unclear growth strategy. Their own geographical scope of action, specialisms, positioning, lack of strategy or its incorrect or incomplete implementation are usually their major barriers for development.

In the case of boutiques, the technical level is usually high, but the commercial capacities are limited, especially since day-to-day activities can overwhelm partners of the firm, who tend to be very much on top of matters, aware that their seniority or expertise is what their clients demand and that therein lies one of the greatest differential values compared to larger structures, from where they sometimes come from.

With the aim of enabling the development of the firm and reaching the next level, at Gericó Associates we leverage our know-how and network gathered in our almost 10 years of experience, focusing on the needs of the firm and with an orientation to results that is crucial for the satisfaction of our clients. This has earned us the endorsement of several firms for our good work and results obtained.

We can help your firm both at a strategic level, designing a roadmap together with the firm’s partners, as well as with the positioning of the brand in the market, promoting brand visibility in the digital and offline environments, also with strategies at a commercial level, developing the five typical ways of attracting clients through a bespoke consistent plan, being aware that for the sale of legal services, the reputation of the firm comes first and the resources from other sectors or products do not apply.

Whether your firm is in the launching phase or in a more mature one that requires services that promote its growth, we are the ideal consultant.