There are only two ways of competing in the market: Either we compete by price (and there will always be others cheaper than us) or we are different. Thus, legal communications – which means corporate communications that come from firms in the legal sector – has objectively become a competitive advantage through differentiation and reputation management. In this sense, reputation `is what they say about me when I am not around´. It is not what I communicate but the final result of what my stakeholders understand and the atmosphere that surrounds me at business closings. A good reputation allows you to win and maintain stakeholders´ trust and that’s why it turns into a management tool to strengthen it. If we take this concept into business: why is it crucial for a law firm? For the simple reason that a law firm sells, mainly, trust. A study by a prestigious business school on the factors that influence in-house lawyers in the decision making for legal service providers, found that the third most valued factor is the reputation of lawyers and the seventh, the reputation of the firm. In consequence, if this is so important for my firm, how can it influence this business variable to make it into a competitive advantage?

These are our specialized legal communications and professional reputation management services, that answer the question: