• The firm
    • About us
    • Why GA
    • #NewTimes
    • Management
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  • Markets
    • Spain
    • Latin America
    • International
  • Areas
    • Legal Marketing and Strategy
    • Mergers
    • Legal Communication and Reputation Management
    • Innovative Business Development
    • Innovación & LegalTech
    • International Directories
    • Employer branding
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  • Solutions
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  • In action
    • Latin American legal forums
    • Knowledge leadership
    • Videos
  • Legal Marcom
  • Let´s chat
  • ESP
  • The firm
    • About us
    • Why GA
    • #NewTimes
    • Management
    • Join us
  • Markets
    • Spain
    • Latin America
    • International
  • Areas
    • Columna Uno
      • Legal Marketing and Strategy
      • Mergers
      • Legal Communication and Reputation Management
      • Innovative Business Development
    • Columna Dos
      • Innovation & LegalTech
      • International Directories
      • Legal employer branding
      • Training
  • Solutions
  • Our clients
  • In action
    • Latin American legal forums
    • Knowledge leadership
    • Videos
  • Legal Marcom
  • Let´s chat
  • ESP
comunicacion-legal-reputacion-marketing-juridico

There are only two ways of competing in the market: Either we compete by price (and there will always be others cheaper than us) or we are different. Thus, legal communications – which means corporate communications that come from firms in the legal sector – has objectively become a competitive advantage through differentiation and reputation management. In this sense, reputation `is what they say about me when I am not around´. It is not what I communicate but the final result of what my stakeholders understand and the atmosphere that surrounds me at business closings. A good reputation allows you to win and maintain stakeholders´ trust and that’s why it turns into a management tool to strengthen it. If we take this concept into business: why is it crucial for a law firm? For the simple reason that a law firm sells, mainly, trust. A study by a prestigious business school on the factors that influence in-house lawyers in the decision making for legal service providers, found that the third most valued factor is the reputation of lawyers and the seventh, the reputation of the firm. In consequence, if this is so important for my firm, how can it influence this business variable to make it into a competitive advantage?

These are our specialized legal communications and professional reputation management services, that answer the question:

  • Auditing
  • Strategic planning (external, internal and crisis communication)
  • Strategy and media management
  • Crisis communication
  • Internal communication
  • Thought leadership and brand positioning
  • PR and ePR
  • Reputation and eReputation (profile raising and issues management/ individual and firms)
  • External communication (press releases, annual memory, dossier, content generation – branded content, newsletters, website, computer graphics, graphic design, video, webinars, blogs, social media, etc.)
  • International directories (Chambers and Partners, Legal 500, IFLR1000, Latin Lawyer, amongst others).
  • White papers
  • Communication for international networks
  • Training and workshops
  •  
Let's chat

Practice Areas

Legal marketing and Strategy

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Mergers and acquisitions of firms

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Legal Communication and Reputation Management

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Innovative business development

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Innovation and LegalTech

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International directories

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Employer Branding

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Training

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Legal marketing and Strategy

Read more

Mergers and acquisitions of firms

Read more

Legal Communication and Reputation Management

Read more

Innovative business development

Read more

Innovación y LegalTech

Leer más

International directories

Read more

Employer Branding

Read more

Training

Read more
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123
3º C Derecha 28046, Madrid
t.: +34 917 377 457
e.: info@gericoassociates.com

Linkedin-in Twitter
Madrid | Barcelona | London | Lima | Bogota | Ciudad de Mexico
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.

Let's chat
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123
3º C Derecha 28046, Madrid
t.: +34 917 377 457
e.: info@gericoassociates.com

Linkedin Twitter
Madrid | Barcelona | London | Lima | Bogotá | Ciudad de México
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new firms.

Let's chat

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