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    • #NewTimes
    • Team: area leaders
    • Join us
  • Markets
    • Spain
    • Latin America
    • International
  • Areas
    • Columna Uno
      • Legal Marketing and Strategy
      • Mergers
      • Legal Communication and Reputation Management
      • Innovative Business Development
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      • Innovation & LegalTech
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      • Legal employer branding
      • Training
  • Solutions
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Legal Marketing and Strategy

marketing-juridico-comunicacion-legal-abogados-estrategia
According to the celebrated author and marketing guru Seth Godin, `Marketing is about understanding our customers’ worldview and desires so we can connect with them. ´ Thus, there is no surprise that an autonomous discipline has emerged, such as legal marketing, that takes care of knowing the particular characteristics of the law firm client. Ultimately, it is about seeing and understanding the market from the demand side and, as a result, adapting our offer of to that deep knowledge of the market.

What takes a company to hire a certain firm? What does it take for a person to opt for one firm or another? Knowing the answers, it is a question of applying the available tools, both in the online environment, as in the offline, to achieve your goals.

At Gericó Associates we take care of both the development of a strategic marketing plan and its implementation, leveraging our specialized knowledge in the legal sector. Our marketing plans essentially revolve around the methodology of the 7 P´s of mix marketing: place, price, promotion, physical evidence, people, product and process. To this mix we add our know-how, gained throughout a decade of practice, and large doses of pragmatism, common sense and orientation to the client.

However legal marketing is not just marketing plans. These are our professional, specialized, quality services of legal marketing and strategy:
  • Auditing
  • Strategic marketing plans
  • Research of markets, sectors, needs of clients in the firm, new opportunities and potential niches of practice
  • Analysis of client portfolios
  • Service policies (definition of offering)
  • Pricing or price policies
  • Attraction plans and talent retention
  • Career plans
  • Benchmarking (analysis of competition)
  • Naming or process of brand creation
  • Legal branding: creation of a brand of a legal firm (conceptual analysis, logo, corporate identification, website, material)
  • Digital marketing
  • Marketing processes and customer service (survey satisfaction, protocols)
  • Institutional campaigns
  • Publicity campaigns
  • Events
  • Personal branding
  • Training and workshops (in company, law schools, international networks, associations, business schools).
  • Marketing for international networks
Let's chat

Practice Areas

Legal marketing and Strategy

Read more
Legal Marketing and Strategy 1

Mergers and acquisitions of firms

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Legal Marketing and Strategy 2

Legal Communication and Reputation Management

Read more
Legal Marketing and Strategy 3

Innovative business development

Read more
Legal Marketing and Strategy 4

Innovation and LegalTech

Read more
Legal Marketing and Strategy 5

International directories

Read more
Legal Marketing and Strategy 6

Employer Branding

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Legal Marketing and Strategy 7

Training

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Legal Marketing and Strategy 8

Legal marketing and Strategy

Read more
Legal Marketing and Strategy 1

Mergers and acquisitions of firms

Read more
Legal Marketing and Strategy 2

Legal Communication and Reputation Management

Read more
Legal Marketing and Strategy 3

Innovative business development

Read more
Legal Marketing and Strategy 4

Innovación y LegalTech

Leer más
Legal Marketing and Strategy 5

International directories

Read more
Legal Marketing and Strategy 6

Employer Branding

Read more
Legal Marketing and Strategy 7

Training

Read more
Legal Marketing and Strategy 8
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com
Linkedin-in Twitter Youtube Instagram
Gerico-associates-MemberOfMirovia
videos
Madrid | Barcelona | London | Lima | Bogotá | C. de México | Santiago
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

 

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.

Let's chat
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com
Linkedin-in Twitter Youtube Instagram
Gerico-associates-MemberOfMirovia
videos
Madrid | Barcelona | London | Lima | Bogotá | Ciudad de México
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new firms.

Let's chat

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