Legal Marketing and Strategy

According to the celebrated author and marketing guru Seth Godin, `Marketing is about understanding our customers’ worldview and desires so we can connect with them. ´ Thus, there is no surprise that an autonomous discipline has emerged, such as legal marketing, that takes care of knowing the particular characteristics of the law firm client. Ultimately, it is about seeing and understanding the market from the demand side and, as a result, adapting our offer of to that deep knowledge of the market.

What takes a company to hire a certain firm? What does it take for a person to opt for one firm or another? Knowing the answers, it is a question of applying the available tools, both in the online environment, as in the offline, to achieve your goals.

At Gericó Associates we take care of both the development of a strategic marketing plan and its implementation, leveraging our specialized knowledge in the legal sector. Our marketing plans essentially revolve around the methodology of the 7 P´s of mix marketing: place, price, promotion, physical evidence, people, product and process. To this mix we add our know-how, gained throughout a decade of practice, and large doses of pragmatism, common sense and orientation to the client.

However legal marketing is not just marketing plans. These are our professional, specialized, quality services of legal marketing and strategy: