Legal Employer Branding

The quote with which we open this section is blunt. However, there is an aspect we must underline: to be able to hire these ´very smart people´, they have to want to work with you. At Gericó Associates we consider our legal employer branding services as one of our main assets when thinking about the future of the company.

One of the biggest strategic goals for firms of any size is the attraction of talent at all levels: from the management of the firm, to the interns, going through counsels and even paralegals.

When we talk about more senior positions, many firms use talent attraction as a competitive advantage, even including it as a strategy. To attract (in a more or less direct form) talent from other companies, not only do we hamper our competitor´s development but also the hired partner usually brings over several clients, which results in the faster return of the investment made.

Regarding more junior positions, it is key to detect young talent and also attract it, showcasing the values of the firm and what makes it different, so that they can see that the path with your firm will result in a career with opportunities of development, ultimately, in a future. Young talent is the base of our legal employer branding strategy because it will also showcase for other potential candidates the great experience that our new talent is having within the firm.

At Gericó Associates we offer services of legal employer branding in order to support HR departments in their mission to achieve that human capital becomes an authentic competitive advantage for the firm. We apply techniques of legal marketing and communications to attract the best candidates, working on the firm’s USPs, showcasing them and promoting them in the relevant channels.

Some of the professional, specialized quality solutions that we offer: