Innovative Business Development

Business development is the most commercial of all client acquisition actions. This is mainly based on 5 groups of strategic actions:

1. Obtain new clients
2. Retain clients
3. Achieve profitable growth
4. Encourage cross-selling strategies
5. Boost agreements with referees

For business development it is key to develop sales strategies for new clients and strategies for major accounts, implement policies and processes for the management and presentation of proposals and of course, to achieve the desired increase in the conversion rate of potential leads or clients. Ultimately, it is about implementing a system that allows us to identify the need of the client and create the perfect response to achieve the sale.


Why is it that at Gericó Associates we talk about innovative business development? Simply because we find the most creative approach, combining previous best practices in a new way, looking for new approaches that allow our clients a clear differentiation with their competitors, and because we use the most innovative technology (for CRM, opportunity detection etc.). Our know-how in this innovative field is based on our 10 years of experience working all sorts of Law Firms from the European and Latin American markets. These management livings bring us the confidence of knowing how to find the most suitable and customized solution for each client.


Our business development strategies are tailored to each client, however, here we summarize some of our specialized, professional and quality solutions that we offer to our clients.