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    • Join us
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    • Latin America
    • International
  • Areas
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      • Legal Marketing and Strategy
      • Mergers
      • Legal Communication and Reputation Management
      • Innovative Business Development
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Innovative Business Development

business development

Business development is the most commercial of all client acquisition actions. This is mainly based on 5 groups of strategic actions:

  1. Obtain new clients
  2. Retain clients
  3. Achieve profitable growth
  4. Encourage cross-selling strategies
  5. Boost agreements with referees


For business development it is key to develop sales strategies for new clients and strategies for major accounts, implement policies and processes for the management and presentation of proposals and of course, to achieve the desired increase in the conversion rate of potential leads or clients. Ultimately, it is about implementing a system that allows us to identify the need of the client and create the perfect response to achieve the sale.


Why is it that at Gericó Associates we talk about innovative business development? Simply because we find the most creative approach, combining previous best practices in a new way, looking for new approaches that allow our clients a clear differentiation with their competitors, and because we use the most innovative technology (for CRM, opportunity detection etc.). Our know-how in this innovative field is based on our 10 years of experience working all sorts of Law Firms from the European and Latin American markets. These management livings bring us the confidence of knowing how to find the most suitable and customized solution for each client.


Our business development strategies are tailored to each client, however, here we summarize some of our specialized, professional and quality solutions that we offer to our clients.

  • International expansion, Europe and Latin America (entrance strategy, marketing, communication and business development)
  • Global business development plan
  • Business development plan per practice area
  • Launch of new markets and market niches
  • Creation of a business development committee and implementation of KPI´s
  • M&A advice in the process: pre, during and post-merger/ integration. (Definition of objectives, candidate search and strategic planning, issues about naming, clients, billing, resources, etc)
  • International M&A
  • Client portfolio acquisitions
  • Cross selling plans
Let's chat

Practice Areas

Legal marketing and Strategy

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Innovative Business Development 1

Mergers and acquisitions of firms

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Innovative Business Development 2

Legal Communication and Reputation Management

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Innovative Business Development 3

Innovative business development

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Innovative Business Development 4

Innovation and LegalTech

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Innovative Business Development 5

International directories

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Innovative Business Development 6

Employer Branding

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Innovative Business Development 7

Training

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Innovative Business Development 8

Legal marketing and Strategy

Read more
Innovative Business Development 1

Mergers and acquisitions of firms

Read more
Innovative Business Development 2

Legal Communication and Reputation Management

Read more
Innovative Business Development 3

Innovative business development

Read more
Innovative Business Development 4

Innovación y LegalTech

Leer más
Innovative Business Development 5

International directories

Read more
Innovative Business Development 6

Employer Branding

Read more
Innovative Business Development 7

Training

Read more
Innovative Business Development 8
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com
Linkedin-in Twitter Youtube Instagram
videos

Madrid | Barcelona | Bogotá | C. de México | Lima | Santiago

legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

 

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new law firms.

Let's chat
gerico-associates-footer-marketing-juridico-comunicacion-legal-abogados

Headquarters

Paseo de la Castellana, 123 3º C Derecha 28046, Madrid
t.:+34 911 085 676
e.:info@gericoassociates.com
Linkedin Twitter
videos
Madrid | Barcelona | London | Lima | Bogotá | Ciudad de México
legal-marcom-isotipo-marketing-juridico-comunicacion-legal-abogados
LMCA Proud organisers of the Legal Marcom Awards
Legal Marketing & Communications Awards

Learn more

The firm
Markets
Areas
Solutions
Our clients
Legal Marcom

New times, new law firms

We live in new times, with a more competitive and globalized legal profession than ever before. The reality is not a fixed photograph but a constantly changing one, to respond to these new times there is only one answer: new firms.

Let's chat

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