3 key steps to differentiate and position my firm in the marketplace

Diana Jennen: main steps to differentiate and position my firm

An initial analysis of our activity, characteristics and environment is essential when determining our differentiating attributes. After defining our primary and secondary messages, we will enhance our corporate identity through visual elements, publications and the training of our brand ambassadors, among other strategies.

In this video, our Communication and Business Development director, Diana Jennen, tells us the keys to position our firm in the highly competitive legal sector.

At Gericó Associates we can help you design and implement the best roadmap for your business. Do not hesitate to contact us.

Video transcription

Do you know how to differentiate and position your firm in the market?

As a first step, we analyse your activity and characteristics to determine your differentiating attributes.

On this basis, we define the primary and secondary messages that represent the corporate identity of the firm.

We will use them as strategic axes in all our decisions and internal and external communications.

It is essential to promote our corporate visual identity and to train our spokespersons and brand ambassadors.

We will become a reference in our industry when we make these unique elements the DNA of our corporate culture and professional relationships.

Shall we start? Follow us and contact us!

Contact

Diana Jennen
Communication and Business Development director
diana.jennen@gericoassociates.com